Survey limitations
Only 21 people took the survey. The survey link was posted to the DSU Tobacco-free Campus Facebook page, my personal Facebook page, my capstone project course blog, and this online portfolio blog (the post was deleted when the survey was closed). My target audience was the Dixie State University campus community, which mean the survey sample was drastically small and the link was not presented every member of the campus community. Furthermore, only 11 people who took the survey identified themselves as members of the campus community, which is defined as being student, faculty or staff. With this sample, we cannot assume an accurate opinion of the campus community is represented. Also, the purpose of the survey was not made clear. There was no introduction or page to the survey to communicate the purpose was to gather data to determine the efficacy of my campaign efforts.
Here is a link to the Tobacco-free Campus Survey results:
Even though I had a small sample size to begin with, I made the decision to only use data from people who identified themselves as members of the campus community. This cuts the already small sample size in half. I feel it is important to do this because the campus community is my target audience for my campaign, and I don't want data from outside of my target audience to tamper with the data. In the analysis, if data from all of the participants is insightful, then it will be discussed. The link above provides the data from all of the participants.
The Survey
Question 1
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| Artifact A |
Non of the participants identified themselves as faculty, so that entire demographic of the campus community is not represented in this survey.
Question 2
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| Artifact B |
This ratio is similar to a survey done in the spring of 2011 that had responses from 1,500 students.
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| Artifact C |
I've already established a sample size of 11 is too low to be accurate, but having at least some representation for people who use tobacco is a good thing, and having a good ratio is also positive.
Question 3
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| Artifact D |
Based on this data, it would seem almost everybody already knew about the tobacco-free campus policy. The first answer choice is also not very clear. I made no specification between the big signs by the entrances and the little signs on the interior of campus. By only putting the one response about signs on the interior, I have no way of know if the participant understood there were also signs on the exterior. This doesn't help determine if my campaign efforts had any effect because I only helped with the signs on the interior. It's also possible this person knew about the policy before this semester.
This question was to see if my campaign efforts made anybody aware of the tobacco-free campus policy because one of my assumptions was many people didn't. This data shows that assumption was wrong. However, I do think it was important to publicize the policy to confirm that it was being enforced and in effect, and If I were to do this survey again I would change the nature of this question to reflect whether or not they noticed the items listed on the answer choices.
Question 4
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| Artifact E |
One of my objectives was to make sure the campus community was aware there are cessation resources on campus, so this data is positive. However, this question doesn't gauge if my campaign efforts had anything to do with it. Either another question should have been asked to clarify how they knew about the resources, or this one should have been modified to ask how they knew.
Question 5
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| Artifact F |
Note the weight of this question is out of 7, not 5. As you can see, the answers vary greatly. Interestingly, if we look at responses of all 21 participants of this survey, three identified as people who use tobacco, and all three of them marked strongly disagree.
The following screen shot was taken from the survey with the filter placed to only show the results of those who marked yes to using tobacco.
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| Artifact G |
However, out of all 21 participants, there were a total of five people who marked strongly disagree. This data shows that tobacco users really don't wanted to be reminded, and people who don't use tobacco have varying opinions across the board. One of the big problems with this question is I used the word "remind." It was a bad word choice because being reminded of something you already know is annoying.
If I could, then I would change the question to: "Is it important for members of the campus community to enforce the policy by requesting compliance from those who are using tobacco on campus?" This would also reflect better what I was trying to find out from the question. One of my objectives is to educate the campus community on the importance of requesting compliance from violators of the policy. "I am aware the tobacco-free policy meant to be enforced by members of the campus community, and not just by campus security," would also be a question I would ask, or I would just replace question 5 all together with this question. As it stands now, the data doesn't show whether or not I educated anybody about the importance of enforcement.
Question 6
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| Artifact H |
Note the weight of this question is out of 7, not 10. The participant who marked "Disagree" was the one who self-identified as a tobacco-user. This means none of the non-tobacco users disagreed in anyway with the statement.
This is another question the provides positive data for my campaign because one of my objectives is to promote a supportive campus for people who need to quit because of the policy. Yet, the way the question is worded, it doesn't really verify whether or not this opinion came about because of my campaign efforts. The DSU Tobacco-free Campus Facebook page already gives me the data on who is possibly for supportive campus because I know the number of people who liked my page and the number of people who took a picture with the X prop at the event. Both actions were advertised (not sure how well) to mean a person was for a support campus. So, having a question that addressed who was aware of the campaign message of making DSU a supportive campus would have provided better data.
Question 7
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| Artifact I |
Of the participants who strongly oppose the policy, the one who uses tobacco disagrees with questions five through 8, but neither agrees or disagrees with question nine, and the one who doesn't use tobacco disagrees with all but question 6, with which the participant agrees. This data would suggest people who strongly oppose the policy are less likely to be receptive to my campaign objectives, with the exception of the non-tobacco user, in which case the participant seems to be receptive of a supportive environment on campus.
Question 8
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| Artifact J |
This question, like question seven and also nine, is to gauge public opinion to see if yields any interesting trends. I was not surprised to see the same two participants who strongly disagreed with the last question also strongly disagreed with this question. However, it was weird that the other participant who strongly disagreed with this question, slightly agreed on questions six, seven and nine, but slightly disagreed with question five. I really don't see a trend with that particular participant.
Question 9
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| Artifact K |
I feel like this question wasn't really necessary and the main. I might just feel that way because the results are pretty much the same as question seven but more neutral.
Question 10
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| Artifact L |
This question didn't provide any useful feedback.
