Relevant Objectives:
Objective 1: Use news media, social media, signage, event planning and anything other campus-wide means to publicize the tobacco-free campus policy and affirm it is in effect.
Objective 2: Use news media, social media and event planning to promote a supportive atmosphere for people who need to quit tobacco use because of the tobacco-free policy, and let the campus community know there are cessation resources on campus.
Objective 3: Use news media, social media, event planning and any other means to educate the campus community the importance of their enforcement efforts concerning the tobacco-free policy.
Summary
I created a Facebook page called DSU Tobacco-free Campus. I kickstarted this page alongside the one-year anniversary public event.Here is a screen shot of the page.
 |
| Artifact A |
One of the reasons I made this page was to publicize the tobacco-free campus policy, hence the name DSU Tobacco-free Campus. I didn't near the amount of likes or reach that I wanted (more on this in the Self-Assessment blog post).
During the week of the event, I held a competition that utilized this page (see more about this on the Public Events blog post). People were posting their pictures from the public event to page, and were trying to get as many likes in three days on their pictures as they could.
 |
| Artifact B |
This picture was taken at the booth I set up out side of the hypnotist event. 20 other people posted to the page. The winner of the iPad was able to get 832 likes on her post to the page.
 |
| Artifact C |
Having contestants get likes technically brought people to my page, which is evident from how many likes the winner got on her photo, but it didn't necessarily bring the right audience to the page. The majority of people that liked her photo didn't like the Facebook page. This is either because they weren't interested or because all they did was click a link and like a picture in order to help the winner. This is more evidence the competition should have been simplified and instead of getting likes to win, you could qualify for a raffle. Needless to say, my Facebook page didn't get near the online traffic I needed to really publicize the tobacco-free campus policy very well.
In order to promote a supportive campus, I wrote this is the about section, "Like our page if you want a supportive environment at Dixie State University for people who are quitting tobacco use on campus and also off campus."
 |
| Artifact D |
It was an easy way to promote the message. There's no way to know if everybody who liked the page read it or agreed with it, but I think it is a good use of the about space. You can see in Artifacts B and C that people who took pictures from behind the X prop didn't promote the message. Artifact B shows the person either didn't know the true purpose, or that's just what she wanted to communicate. During the event, the purpose of the X prop wasn't communicated very well because I spent most of my time explaining the rules of the competition. I also tried to get a discussion going to see if anybody had quit using tobacco because of the tobacco-free campus policy.
 |
| Artifact E |
As you can see, it only had a reach of 21 and had zero likes or comments. I made no further attempts, mainly because this post was in December and I didn't have much more time. Had I made this attempt earlier in the semester, I may have made more attempts throughout the semester.
I also tried to get a conversation to see if anybody saw people using tobacco on campus since the policy was in place. This was with the intention of transitioning into the importance of people vocal about requesting compliance. The post had the same results as the other post.
 |
| Artifact F |
I wasn't able to get a lot of like or reach on my page, and a lot of my attempts weren't very effective. It was nice to have another channel to work on my objectives, but I wish it would have had a better turn out.
No comments:
Post a Comment