Relevant Objectives:
Objective 1: Use news media, social media, signage, event planning and anything other campus-wide means to publicize the tobacco-free campus policy and affirm it is in effect.
Objective 2: Use news media, social media and event planning to promote a supportive atmosphere for people who need to quit tobacco use because of the tobacco-free policy, and let the campus community know there are cessation resources on campus.
Objective 3: Use news media, social media, event planning and any other means to educate the campus community the importance of their enforcement efforts concerning the tobacco-free policy.
First, this is the Dixie Sun News article. These three images are screen shots are of the online article and both be labeled Artifact A.Objective 2: Use news media, social media and event planning to promote a supportive atmosphere for people who need to quit tobacco use because of the tobacco-free policy, and let the campus community know there are cessation resources on campus.
Objective 3: Use news media, social media, event planning and any other means to educate the campus community the importance of their enforcement efforts concerning the tobacco-free policy.
Summary
 |
| Artifact A |
I talked with the editor-in-chief of Dixie Sun News, and he said they were doing an article on the status of the tobacco-free policy. I gave him my contact information, but found out the reporter was already trying to get a hold of me. I interviewed with the reporter and was happy with the article. This article has quotes from the Dean of Students that help with objective 3, but I can't take credit for that. I also talked about the importance of students enforcing the policy, but was not quoted for it.
It was a good opportunity to promote the one year anniversary event and reaffirm the policy is in effect, which applies to objective 1. Also, I was quoted saying, "I don’t want it to just be about ‘you can’t smoke on campus, "'Sullivan said. “I want to make sure people have resources and are aware of the resources to quit," which applies to objective 3.
I also wrote a press release and sent it to St. George News and the Spectrum. The press release showcased the one year anniversary event. St. George News didn't contact me for an interview, possibly becomes getting the press release to them two days before the event wasn't very timely.
 |
| Artifact B |
However, I was contacted by the Spectrum after the one year anniversary event was over and did a phone interview. Here are screen shots of the online article.
 |
| Artifact C |
This article also touches on all three of my objectives. It gives awareness of the anniversary event and the policy, it mentions there will be cessation resources, and I was quoted at the end saying, "Students are empowered to request compliance (with the policy)."
The only things I would have done different with my news media efforts are I would have gotten my press release to St. George News and the Spectrum a week earlier, and I would have sent my press release to bigger Utah publication, such as the Salt Lake Tribune and Deseret News, and added the spin that the first public university in Utah to have a tobacco-free campus policy is celebrating it's first anniversary of the policy. Other than that, I feel my news media efforts were sufficient.
No comments:
Post a Comment