Facebook Insights

Likes

Here is a screen shot of the Total Page Likes.

Artifact A

As you can see, on Nov. 20, the page received the majority of the likes between Nov. 19-21. This data correlates with the date of the public event contest I had on Facebook. The date of the contest started Nov. 19 and ended on the Nov. 21. However, there were only 21 contestants, which required you to like the page, which means over two-thirds of the likes came from people who liked the page for reasons other than to win an iPad Mini.

The Net Likes shows a more clear picture.

Artifact B

There weren't many dislikes, only 5 in the first three days and one a little bit later. There was also an additional like just over a week later. It is interesting to note that the unlike on Nov. 25 came after a four day period where there were no posts. A couple of posts where made that day, but the page received a like and a unlike. Also, the like on Dec. 3 came after an eight day period where there wasn't any posts.

Most of the likes I received correlated with the campus event and competition. It would appear promoting the page on campus was the most effect thing I did to get likes.

Reach

Here are screen shots of the Post Reach and the Total Reach.

Artifact C

Artifact D

The Post Reach and Total Reach follow the same trend, and they both decline as time goes on. The highest reach point came during the event competition. The reach goes up and throughout the timeline. If you compare the Artifacts C and D with Artifact F, you will see there are no posts on the days the reach dips down. Artifact E gives good insight as to why the reach went into decline.

Artifact E

As you can see, the likes, comments and shares peaked fast and early during the event competition, but then the numbers were abysmal afterward. The likes on this graph are referring to photo and post likes, not just page likes. Having an event competition engaged people in a way the other posts didn't.

Visits

This is a screen shot of the Page and Tab Visits.

Artifact F

The page and tab visits trend the same as the reach. There is a difference, however. The days that the visits peak are from Nov. 21-23, which starts on the day the day the event competition was ending. I'm assuming most of the visits are from people seeing who won. I'm not surprised to see the photo tab visits be so high because all the pictures posted to the page by contestants went into the photo tab as well.

Posts

Here are the screen shots of the All Posts Published list.

Artifact G

Obviously the posts that got the most reach and engagement came during the event competition. However, there does seem to be a couple of slight anomalies with that happen as things trend down in general. The link shared on Nov. 26 has a slightly higher reach and more shares than all the other posts that weren't posted during the event competition. Also the status posts made on Dec. 8 are higher than the three photo posts before it. The survey posted on Dec. 10 had a slightly reach as well.

It appears the photos and links that were shared from other pages, such as Way to Quit and Truth were declining week to week, but the article link, question posts and survey link were able to get al little more reach and engagement, even though the numbers seamed to be trending down in general.

People

Here is some data of the people who liked the page.

Artifact H

This data shows that the majority of the people who like the page are college age and are in St. George. The city list goes on to name mainly places in Utah and surrounding states, and only a couple were out of country or a state not near Utah. With this data I can assume the majority of the page likes are students that go to Dixie State University.